Wasatch Community Gardens Strategic Plan 2010-2012 Summary
COMMUNITY/CONSTITUENTS
Goal One: Help local communities develop and sustain gardens
Objective 1: Work with local government to develop community gardens
Objective 2: Work with other community based organizations to develop gardens
Objective 3: Determine how to SUSTAIN new and existing community gardens
Objective 4: Develop a plan to prioritize on which communities to focus
Goal Two: Provide more garden space
Objective 1: Reduce and address waiting list
Goal Three: Build network of people engaged in local food
Objective 1: Educate people about growing and preparing food
Objective 2: Facilitate efficient sharing of food within communities and with food pantries
Objective 3: Connect land owners to prospective gardeners
Goal Four: Continue and expand educational programs
Objective 1: Give youth positive growing and eating experiences
Objective 2: Refine youth gardening program
Objective 3: Continue to pilot school gardening program
Objective 5: Articulate and develop plan for (expanded) adult education
INFRASTRUCTURE
Goal One: Invest in staff
Objective 1: Increase staff retention
Objective 2: Increase the number of paid full‐time employees and develop a phased plan for staff growth
Goal Two: Strengthen volunteer program
Objective 1: Develop plan to utilize interns, VISTAs and AmeriCorps effectively
Objective 2: Provide enhanced opportunities for volunteers to support WCG
Goal Three: Attract, retain and engage people to serve on the board
Objective 1: Clarify board structure, including rules and responsibilities
Objective 2: Sustain minimum number of board members
Objective 3: Develop and provide more detailed orientation for new board members
RESOURCES
Goal One: Ensure budget growth to support and maintain staff and program expansion
Objective 1: Set targets for fiscal growth
Objective 2: Diversify income sources (more earned income)
Objective 3: Cost‐benefit analysis for events and fundraising strategies
Goal Two: Create a plan for possible organizational endowment
Objective 1: Explore and educate staff and board about endowments
CROSS-CUTTING ISSUES
Goal One: Develop a comprehensive public relations strategy to support education, programs and staff
Objective 1: Develop a structured media plan
Goal Two: Establish a technology plan to support education, programs and staff
Objective 1: Redevelopment and launch of new website and database
Objective 2: Access to new technologies which enhance staff, volunteer and program efficiency
